Upcoming Lectures
Upcoming Lectures
Lecture 20 Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions
“钱是万能的吗？” 网络内容的贡献与激励问题
日期: 2020-05-13 点击：
Abstract：
Many platforms use monetary incentives to encourage user-generated content (UGC) contributions. However, empirical studies report contradictory findings: monetary incentives may either increase or decrease contribution. To understand the underlying mechanisms, we identify two crowding out effects: “motivation crowding out” and “competition crowding out”. Under the influence of these two crowding-out effects, the impact of a monetary incentive on the contributors’ participation, as well as on their total content volume, is not monotonic. As a result, different equilibrium outcomes emerge as the monetary incentive increases.
网络平台使用经济激励来鼓励用户贡献内容。但是，有些研究发现经济激励可能会起到相反的作用。我们识别出两种经济激励的影响：动机性挤出和竞争性挤出。高效的用户在竞争中挤出了低效的用户。在这两种挤出效应的联合作用下，在网络平台上提供经济激励可能会对用户的参与及贡献量起到负面的影响。
Speaker Bio:
Yuewen Liu is an associate professor in the Department of Information Management & E-Commerce, School of Management, Xi’an Jiaotong University. He holds a B.A. in management and a PhD in Management Science and Engineering from University of Science and Technology of China, and a PhD in Information Systems from City University of Hong Kong. He has published in journals such as Information Systems Research, Annals of Statistics, IEEE Transactions on Cybernetics, Decision Support Systems, etc.
刘跃文是西安交通大学管理学院副教授、陕西省高校杰出青年人才。刘跃文从香港城市大学及中国科学技术大学获得博士学位，曾任香港城市大学研究员、腾讯公司高级工程师。研究领域为基于大数据的社会行为及管理研究，研究成果发表在多个国际一流期刊上，获批十余项国家专利及多项软件著作权，并获得国家重点研发计划、国家自然科学基金等多项资金资助。
